Like most websites, we use cookies and similar tools across our website to improve your experience and our website's performance. This page explains how we do that.
Cookies are small text files which a website may put on your computer or mobile device when you first visit a site or page. The cookie will help the website to recognise your device the next time you visit.
Cookies do many things. For example, they can help us to analyse how well our website is performing, or even allow us to recommend content we believe will be most relevant to you.
Certain cookies contain personal information. For example, if you click to "remember me" when logging in, a cookie will store your username. Most cookies won't collect information that identifies you. Instead, cookies will collect more general information such as how users arrive at and use our website, or a user's general location.
We use five types of cookie and similar tools across our website to improve its performance and enhance your user experience.
1. First party cookies
We set these cookies and they can only be read by us.
Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. They allow us to understand our audience engagement thus allowing better optimisation of marketing activity. The cookies are named below:
f24_autoId
This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.
f24_personId
This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.
The information stored by Force24 cookies remains anonymous until:
• Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
• A user of the website completes a form containing email address from either our website or Force24 landing pages.
The Force24 cookies will remain on a device for 10 years unless they are deleted.
2. Persistent cookies
We use persistent cookies which will be saved on your computer for a fixed period. They won't be deleted when the browser is closed. We use persistent cookies to recognise your device for more than one browsing session.
3. Session cookies
We use session cookies which are only stored temporarily during a browsing session and will be deleted from your device when the browser is closed.
4. Third party cookies
We may use third party suppliers who may also set cookies on our website in order to deliver the services that they are providing. These cookies are known as third party cookies.
Our organisation utilises Force24’s marketing automation platform.
Through this system we implement similar technologies including tracking pixels and link tracking to monitor your viewing activities.
Device & browser type and open statistics
All emails have a tracking pixel (a tiny invisible image) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
Link Tracking
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.
5. Google Analytics
We use Google Analytics cookies in order to evaluate your use of the website and compile reports for us on activity on the website.
You can learn about Google Analytics cookies by visiting this site:
www.google.com/intl/en/privacypolicy.html
Cookies help you to get the most from our website, so please remember that if you do choose to disable cookies, you may find that certain sections of our website do not work properly.
All recent versions of popular browsers give you a level of control over cookies. You can find out how to control cookies in your browser by visiting this site: www.aboutcookies.org/how-to-control-cookies/
If you'd like to know more about how businesses use cookies visit: www.allaboutcookies.org